TechStuffCanada

jargon-free tech news for non-technical people

Dyson vacuums

June 2, 2005 › Sandy McMurray | comment

The current TV ad campaign for Dyson vacuums presents a clear marketing message: the Dyson upright is technologically superior to vacuums that use bags and filters.

Company founder James Dyson calmly explains, in a crisp British accent, that bags and filters eventually clog, which reduces suction. This does not happen with a Dyson, he says. Not ever.

The style of the ads grabs me. When Dyson concludes by saying, "I just think things should work properly," I find myself reaching for my wallet. That's good marketing. I'm lucky there's no 800 number to call.

In fact, Dyson products are not yet available in Canada. The ads I'm seeing are on American TV stations, aimed at American consumers.

Tech Stuff in Plain Language gets my attention. I'm getting worked up about the worldwide distribution of a vacuum cleaner.

Maybe I should go lie down for a bit.

June 2, 2005 › Sandy McMurray | comment on this item