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Three new "Get a Mac" ads from Apple

November 30, 2006 › Sandy McMurray | comment

Get a Mac TV advertising from Apple"I'm a Mac."

"And buy a PC."

So begins the latest ad from Apple, in which actors Justin Long and John Hodgman reprise their roles as talking computers.

The Get a Mac campaign gets its message across in an entertaining way, and it seems to be helping Mac computer sales.

The new TV ads are airing during many popular prime time TV shows, but you can also view them online at Apple.com.

The latest Get a Mac ads:

Gift Exchange
In which the Mac is thoughtful, but the PC gives what he wants to get.

Sales Pitch
In which the PC all but begs consumers to stop switching to Macs.

Meant for Work
In which Apple argues that PCs are great for the office but not appropriate for children and teenagers.

Are these ads clever and effective, or are they just preaching to the converted?

More to the point: do you know anyone who has bought a Mac because of these ads? Let me know.

I find it interesting that the ads rarely mention Windows, even though most of the Mac vs. PC comparisons are really comparing Macs with Windows-based computers.

P.S. If you like creative advertising, you might also be interested in Nintendo's new campaign: Wii want to play.

November 30, 2006 › Sandy McMurray | comment on this item

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