TechStuffCanada

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Zip.ca celebrates DVD shipping milestone

January 26, 2007 › Sandy McMurray | comment

Zip.ca contest counter rolls on towards 10 millionCanadian DVD rental giant Zip.ca has announced a contest to celebrate its success.

One lucky member will win a 10-year membership and $1,000 to spend at Best Buy, just by adding a new movie to his or her Ziplist -- the page that records their DVD rental requests.

Visitors to the Zip.ca site will be able to see the progress of the counter until it gets very close to the milestone, probably in early March. As of this morning, more than 9.1 million titles have been added to customers' Ziplists.

I think this is a clever marketing idea that could go even further. The counter could be made available to members who want to display it on their Web sites and blogs, to promote the service and the contest.

For the record, I'm a happy Zip.ca customer. I've been pleased with their quick shipping and good customer service.

And I prefer real DVDs to digital movies on demand or downloads. It's fun to go to the mailbox to see what's playing next.

January 26, 2007 › Sandy McMurray | comment on this item

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